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    Exam 1: An Overview of Strategic Marketing
  5. Question
    The Definition of Marketing Implies That ____ Should Receive Benefits
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The Definition of Marketing Implies That ____ Should Receive Benefits

Question 126

Question 126

Multiple Choice

The definition of marketing implies that ____ should receive benefits from exchange relationships.


A) only customers
B) only businesses
C) company management
D) both customers and marketers
E) only the most important customers

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