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    Exam 1: An Overview of Strategic Marketing
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    Long-Term Relationships with Profitable Customers Is the Key Objective of
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Long-Term Relationships with Profitable Customers Is the Key Objective of

Question 122

Question 122

Multiple Choice

Long-term relationships with profitable customers is the key objective of


A) personal selling.
B) customer relationship management.
C) production-oriented firms.
D) e-marketing.
E) distribution channels.

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