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When DuPont Develops New Carpet Fibers That Are Highly Stain-Resistant

Question 138

Multiple Choice

When DuPont develops new carpet fibers that are highly stain-resistant and durable, it must educate consumers about the product's benefits. This calls for activity in which of the following marketing mix variables?


A) Price
B) Promotion
C) Distribution
D) Product
E) Packaging

Correct Answer:

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