The _______ Is a Management Philosophy That Guides the Overall

Multiple Choice

The _______ is a management philosophy that guides the overall activities of the organization. It evolved over time from a ___________ in the latter half of the 19th century to a ________________ in the first half of the 20th century that emphasized advertising, personal selling, and distribution.

A) market orientation; production orientation; sales orientation
B) marketing concept; sales orientation; market orientation
C) market orientation; production orientation; marketing concept
D) marketing concept; production orientation; market orientation
E) marketing concept; production orientation; sales orientation