The Director of Marketing for 3M Tapes Tells the Rest

Multiple Choice

The director of marketing for 3M tapes tells the rest of the management team, "When it comes to our transparent packaging tape unit, our strategy will be to use funds generated here to support our venture in the industrial bonding market." This strategy indicates that the packaging tape unit falls into which one of the following classifications?

A) Problem child
B) Star
C) Cash cow
D) Dog
E) Question mark