Multiple Choice
Which of the following describes the relationships among the three planning levels, from broadest to narrowest?
A) marketing strategy; corporate strategy; business-unit strategy
B) corporate strategy; marketing strategy; business-unit strategy
C) business-unit strategy; corporate strategy; business-unit strategy
D) corporate strategy; business-unit strategy; marketing strategy
E) marketing strategy; business-unit strategy; corporate strategy
Correct Answer:

Verified
Correct Answer:
Verified
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