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Which of the Following Describes the Relationships Among the Three

Question 40

Multiple Choice

Which of the following describes the relationships among the three planning levels, from broadest to narrowest?


A) marketing strategy; corporate strategy; business-unit strategy
B) corporate strategy; marketing strategy; business-unit strategy
C) business-unit strategy; corporate strategy; business-unit strategy
D) corporate strategy; business-unit strategy; marketing strategy
E) marketing strategy; business-unit strategy; corporate strategy

Correct Answer:

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