Analyzing Demographic Information, Customer Needs, Preferences, and Behaviors with Respect

Multiple Choice

Analyzing demographic information, customer needs, preferences, and behaviors with respect to product design, pricing, distribution, and promotion is which of the following parts of strategic planning?

A) Assessing organizational resources and opportunities
B) Managing marketing implementation
C) Establishing mission and goals
D) Developing a written document known as the marketing plan
E) Developing marketing objectives and marketing strategies