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    Marketing
  4. Exam
    Exam 2: Planning, Implementing, and Evaluating Marketing Strategies
  5. Question
    A Marketing Strategy Is a Written Document That Specifies the Activities
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A Marketing Strategy Is a Written Document That Specifies the Activities

Question 63

Question 63

True/False

A marketing strategy is a written document that specifies the activities to be performed to implement and control a firm's marketing activities.

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