Multiple Choice
Which of the following is true about the development of a marketing plan?
A) It is the largest strategic business plan in the organization.
B) It is the final step in strategic planning.
C) It is only useful for the company as a whole
D) It should be an adaptive response to day-to-day issues and unanticipated situations.
E) It should be unique to the organization for which it was created.
Correct Answer:
Verified
Correct Answer:
Verified
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