Saks Fifth Avenue Wants to Learn About Its Consumers' Attitudes

Multiple Choice

Saks Fifth Avenue wants to learn about its consumers' attitudes toward online purchases. There are numerous studies that are available about consumers and online buying, but Saks believes its customers might be different from the usual online consumer profile, so they decide to conduct their own study. If Saks were to use the available data about consumer attitudes, it would be using ___ data; however, if Saks does its own study it would collect ______ data.

A) descriptive; primary
B) experimental; descriptive
C) secondary; primary
D) primary; secondary
E) secondary; descriptive