Hershey Wants to Know Why Sales of Its New Dark

Multiple Choice

Hershey wants to know why sales of its new dark chocolate product is soaring in one country but not in another. After extensive research, Hershey believes the answer lies in demographic and cultural differences among the populations. It conducts in-depth research that asks consumers in each country about their ages, occupations, eating habits, as well as how often they purchase its chocolate bars. It uses statistical analysis and predictive tools to come up with strong conclusions. Although Hershey is fairly certain about its research, it realizes that it is still limited in providing evidence to definitively link demographic and cultural differences to being the cause of why sales differ so significantly among the two countries. Hershey has most likely conducted _________________ research.

A) exploratory
B) descriptive
C) focus-group
D) experimental
E) observational