When Pepsi Max Implemented a Telephone Survey to Determine the Effectiveness

Multiple Choice

When Pepsi Max implemented a telephone survey to determine the effectiveness of a recent advertising campaign, one of the questions the interviewer asked was, "Have you ever heard of a cola with twice the caffeine of regular colas?" This is an example of which of the following kinds of questions?

A) Open-ended
B) Dichotomous
C) Multiple-choice
D) Imperative
E) Declarative