Which of the Following Statements About Conducting Marketing Research Internationally

Multiple Choice

Which of the following statements about conducting marketing research internationally is false?

A) The marketing research process may need to be modified to allow for regional differences.
B) A detailed search for and analysis of secondary data can help researchers gain a greater understanding of a particular marketing environment and pinpoint issues that must be taken into account in gathering primary research data.
C) Primary data gathering may have a greater chance of success if the firm employs local researchers who better understand how to approach potential respondents and can do so in their own language.
D) Specific differences among countries can have a profound influence in data gathering.
E) Specific differences among countries have no effect on data gathering or the marketing research process.