Interior Designs Inc

Multiple Choice

Interior Designs Inc. sells expensive custom-made draperies, bedding, and accessories through sales representatives who are also interior designers. It also has another, slightly less expensive line that it sells through stores such as Nordstrom's and Saks Fifth Avenue. Interior Designs Inc. is most likely using a(n) ____ targeting strategy.

A) differentiated
B) undifferentiated
C) concentrated
D) homogeneous
E) heterogeneous