Alpine Ski Shops Is Looking for New Markets for Both

Multiple Choice

Alpine Ski Shops is looking for new markets for both its brick and mortar retail stores and its catalog division. Alpine Ski Shops would most likely use a(n) ______ base for market segmentation of its stores and a(n) ______ base for market segmentation of its catalog division.

A) behavioristic; geographic
B) geographic; demographic
C) demographic; psychographic
D) environmental; demographic
E) geographic; behavioristic