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Segmentation Variables Are Usually Grouped into Four Categories

Question 208

Multiple Choice

Segmentation variables are usually grouped into four categories:


A) demographic, geographic, religion, and income.
B) geopolitical, income, behavioristic, and psychographic.
C) attitudes, lifestyles, behaviors, and gender.
D) geographic, demographic, psychographic, and attitudes.
E) demographic, geographic, psychographic, and behavioristic.

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