Alex Wren of Owens Corning Fiberglass Talks to Terry Jones

Multiple Choice

Alex Wren of Owens Corning Fiberglass talks to Terry Jones, a homebuilder, to find out how much fiberglass insulation he intends to use in building homes during the next year. Albert then multiplies that number by the total number of builders in the territory. He is using a ____ approach to measure sales potential.

A) multivariable
B) use of product
C) breakdown
D) regression
E) buildup