Multiple Choice
Mattel views the toy market as composed of four age groupings, each with different needs and desires. Mattel is using a(n) ____ targeting strategy for its groups, which are known as _____.
A) undifferentiated market; market segments
B) undifferentiated market; heterogeneous
C) differentiated; market segments
D) differentiated; the marketing mix
E) concentrated market; heterogeneous
Correct Answer:
Verified
Correct Answer:
Verified
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