In Order for the Marketer to Achieve Effective Market Segmentation

Multiple Choice

In order for the marketer to achieve effective market segmentation, which of the following conditions must exist?

A) The segments must be small enough to manage effectively.
B) It must be possible to do a regression analysis on potential segments.
C) Consumers' needs for the product must be homogeneous.
D) The firm must be able to sell effectively to the chosen segment with a specific sales price.
E) The segment must have enough profit potential to justify the development of a special marketing mix for the segment.