Crisco Is an All-Vegetable Shortening That Helps Cooks Around the Globe

Multiple Choice

Crisco is an all-vegetable shortening that helps cooks around the globe create better-tasting meals for their families. The company is part of Procter & Gamble and Crisco was developed in 1911. They released their first print advertisement in 1912 and focused on how Crisco could be used as a replacement to lard and butter. Crisco is still a dominant brand today, and many families have the familiar blue tub of Crisco in their pantry as well as a container of liquid vegetable oil to use when cooking. Crisco believes its market is _______, where individuals have similar needs for the product. It therefore utilizes a _________ targeting strategy as it can incorporate a single marketing mix and direct it at the entire market for its products.

A) homogeneous; undifferentiated
B) heterogeneous; undifferentiated
C) homogeneous, differentiated
D) heterogeneous, differentiated