Many Aspects of Consumer Buying Decisions Are Affected by the Individual's

Multiple Choice

Many aspects of consumer buying decisions are affected by the individual's level of involvement. Level of involvement is

A) the importance and intensity of interest in a product in a particular situation.
B) the buyer's perception, motives, and abilities.
C) the amount of external search that an individual puts into the decision-making process.
D) the particular circumstance or environment in which consumers find themselves.
E) a combination of an individual's demographic factors.