Kellogg's Is Introducing a New Bran Waffle for Toasters

Multiple Choice

Kellogg's is introducing a new bran waffle for toasters. Television commercials will be a key element in communicating the benefits associated with this product. Based on that decision, Kellogg's is expecting consumers to engage in what form of decision making?

A) Routinized response behavior
B) Limited decision making
C) Extended decision making
D) Impulse buying
E) Extensive response behavior