Marketers Must Understand a Target Group's Culture If They Hope

Multiple Choice

Marketers must understand a target group's culture if they hope to construct an effective marketing mix for the target group. Culture is the accumulation of values, customs, beliefs, and knowledge the target group possesses. Culture includes tangible items such as _____________. Additionally, culture includes intangible items such as ________________.

A) education; food
B) clothing; laws
C) social customs; artwork
D) artwork; food
E) education; clothing