Toshiba Electronics Is Very Interested in Taking Advantage of Business

Multiple Choice

Toshiba Electronics is very interested in taking advantage of business opportunities in India but does not have access to India's market. Toshiba has the patent on a low-cost, quality computer system that could assist small businesses in India. Sony Computer, Toshiba's competitor, is experienced in India's small business market but does not have a computer comparable to Toshiba's. If Toshiba and Sony work together to utilize these strengths to seize this opportunity in India, what type of business structure would they likely use?

A) Trading company
B) Strategic alliance
C) Licensing
D) Direct ownership
E) Exporting