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    Exam 9: Reaching Global Markets
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    Swiss-Based Nestlé Has Taken a Global Approach to Marketing Its
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Swiss-Based Nestlé Has Taken a Global Approach to Marketing Its

Question 159

Question 159

Multiple Choice

Swiss-based Nestlé has taken a global approach to marketing its chocolate products. Which of the following is most easily standardized?


A) Product
B) Promotion
C) Distribution
D) Advertising
E) Price

Correct Answer:

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