Because Firms Have Different Resources and Core Competencies, Their International

Multiple Choice

Because firms have different resources and core competencies, their international marketing strategies will also be different. Nevertheless, any firm seeking to be successful in international markets must establish the right organizational structure for its core competencies and resources. Which of the following is a valid international organizational structure?

A) Geographic area structure
B) Non-domestic structure
C) Domicile structure
D) Sales department structure
E) Overseas operations structure