When Amway Entered China, It Opened Up Retail Locations for the First

Multiple Choice

When Amway entered China, it opened up retail locations for the first time. Amway is a direct selling firm. This means that it sells almost exclusively through independent consultants. However, in China restrictions on direct selling required significant modifications in how consumers obtain these products. On the other hand, Amway has been able to sell many of its signature products to the Chinese market with little to no modification. In China, Amway was forced to ______________ the distribution variable and ___________ its product variable.

A) globalize; globalize
B) customize; globalize
C) localize; globalize
D) globalize; customize
E) internationalize; customize