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    Exam 11: Product Concepts, Branding, and Packaging
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    Elements That Help Create Brand Equity Include All of the Following
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Elements That Help Create Brand Equity Include All of the Following

Question 259

Question 259

Multiple Choice

Elements that help create brand equity include all of the following except brand


A) quality.
B) associations.
C) loyalty.
D) recognition.
E) awareness.

Correct Answer:

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