Millward Brown Ranks the World's Top 100 Brands

Multiple Choice

Millward Brown ranks the world's top 100 brands. Apple tops the list at nearly $250 billion. In terms of revenue, however, Walmart dwarfs Apple. Apple earned $233 billion in revenue, while Walmart earned $482 billion. While Walmart has higher revenues, Apple has greater

A) brand name awareness.
B) brand equity.
C) brand power.
D) brand recognition.
E) brand licensing.