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    Exam 11: Product Concepts, Branding, and Packaging
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    When We Speak of the Number of Product Lines That
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When We Speak of the Number of Product Lines That

Question 86

Question 86

Multiple Choice

When we speak of the number of product lines that a company offers, we are referring to the ____________ of the company's product mix.


A) width
B) depth
C) length
D) size
E) volume

Correct Answer:

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