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    Exam 11: Product Concepts, Branding, and Packaging
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    Everything Associated with the Product, Including Its Symbolism and Experiences
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Everything Associated with the Product, Including Its Symbolism and Experiences

Question 85

Question 85

Multiple Choice

Everything associated with the product, including its symbolism and experiences is the____________.


A) brand name
B) brand mark
C) brand
D) trademark
E) product appeal

Correct Answer:

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