Multiple Choice
If the manufacturer of Cool Whip were to introduce a chocolate-flavored Cool Whip and still continue to produce all of its other Cool Whip products, this would be an example of
A) a brand extension.
B) line extension.
C) functional modification.
D) quality modification.
E) a new-to-the-world product.
Correct Answer:

Verified
Correct Answer:
Verified
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