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If the Manufacturer of Cool Whip Were to Introduce a Chocolate-Flavored

Question 157

Multiple Choice

If the manufacturer of Cool Whip were to introduce a chocolate-flavored Cool Whip and still continue to produce all of its other Cool Whip products, this would be an example of


A) a brand extension.
B) line extension.
C) functional modification.
D) quality modification.
E) a new-to-the-world product.

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