You Work in the Marketing Department of Procter & Gamble

Multiple Choice

You work in the marketing department of Procter & Gamble. P&G recently made the announcement that it was going to delete certain brands that were not meeting profit expectations. You are part of the team to help in this product deletion process. You and your team get together to discuss a brand of soap that has seen sales decrease in recent years. The team discusses how you should delete the product. Each of you writes down comments regarding your thoughts about the brand. The comments can be summed up as follows: "The brand is not doing well, but it still has a loyal following among some consumers."
"I think this brand still has some strengths left."
Based on these comments, which product deletion strategy should the company adopt?

A) phase-out
B) drop-down
C) run-out
D) immediate drop
E) close-out