Multiple Choice
Changes that affect the sensory appeal of a product by altering its taste, texture, sound, smell, or visual characteristics are called ____ modifications.
A) aesthetic
B) functional
C) operational
D) quality
E) feature
Correct Answer:

Verified
Correct Answer:
Verified
Q96: Marketers begin to make decisions about labeling,
Q97: If Stonefield School Furniture Company provides standard
Q98: Sales personnel are an external source for
Q99: A group of managers has been assigned
Q100: The phase of new-product development in which
Q102: To differentiate their products, companies sometimes emphasize
Q103: Describe product positioning. List and explain the
Q104: Quality modifications are changes that relate to
Q105: Your company makes personal hygiene products for
Q106: Automobile makers rely heavily on aesthetic modifications.