Your Company Makes Personal Hygiene Products for Young Men

Multiple Choice

Your company makes personal hygiene products for young men. Your product line includes deodorants and shaving products. You are responsible for managing the company's relationships with the major retailers in the western U.S. region. In a recent meeting with a store manager, you noticed young men selecting the company's deodorant product, then moving down the aisle to select a competitor's body wash product. As you think about it more, it makes perfect sense that a young man buying deodorant would also be interested in a body wash product. Your company currently does not make a body wash product.
Based on your in-store observations, which of the following product management actions would you recommend to take advantage of this deodorant and body wash linkage?

A) A line extension
B) A quality modification
C) A functional modification
D) An aesthetic modification
E) New packaging