Angela and Ralph at Tablerock Foods Believe They Have Come

Multiple Choice

Angela and Ralph at Tablerock Foods believe they have come up with a delicious low-calorie dessert, but they have some doubt about which of two promotional and pricing campaigns will be better received by consumers. In this instance, they probably should proceed to the ____ stage of the new-product development process.

A) business analysis
B) commercialization
C) screening
D) test marketing
E) product development