If Jason Carter, Product Manager at SeaRay Boats, Became Aware

Multiple Choice

If Jason Carter, product manager at SeaRay Boats, became aware that Bass Boats, Inc., was in the process of test marketing a new line of shallow-water fishing boats in the southeast U.S. region, he might want to engage in ____ to reduce the validity of the other firm's results.

A) testing interference
B) leadership pricing
C) jamming
D) test marketing
E) stress marketing