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    Marketing
  4. Exam
    Exam 12: Developing and Managing Products
  5. Question
    An Important Question in the Business Analysis Stage of New-Product
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An Important Question in the Business Analysis Stage of New-Product

Question 26

Question 26

True/False

An important question in the business analysis stage of new-product development is "Is demand strong enough to justify entering the market and will this demand endure?"

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