A New Variety of Doritos Is Initially Introduced in Fort

Multiple Choice

A new variety of Doritos is initially introduced in Fort Worth, Texas; Columbia, South Carolina; Peoria, Illinois; and Spokane, Washington. After its initial success, Frito-Lay markets the Doritos in those entire states, then the adjacent states, and finally the entire country. Frito-Lay is using a ____ for its new variety of Doritos.

A) multistage introduction
B) rollout approach
C) test market expansion
D) mass commercialization
E) trickle-down approach