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Your Company Has a Product That Is Struggling in Its

Question 107

Multiple Choice

Your company has a product that is struggling in its market. However, the product appears to have some strength left that can be exploited. Which of the following product deletion actions would be most appropriate for the product?


A) Increase the price and implement a run-out strategy.
B) Immediately drop the product.
C) Increase the marketing for the product and gradually phase it out.
D) Reduce the price and implement a run-out strategy.
E) Increase the marketing expenditures on the product and implement a run-out strategy.

Correct Answer:

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