Multiple Choice
Your company has a product that is struggling in its market. However, the product appears to have some strength left that can be exploited. Which of the following product deletion actions would be most appropriate for the product?
A) Increase the price and implement a run-out strategy.
B) Immediately drop the product.
C) Increase the marketing for the product and gradually phase it out.
D) Reduce the price and implement a run-out strategy.
E) Increase the marketing expenditures on the product and implement a run-out strategy.
Correct Answer:

Verified
Correct Answer:
Verified
Q102: To differentiate their products, companies sometimes emphasize
Q103: Describe product positioning. List and explain the
Q104: Quality modifications are changes that relate to
Q105: Your company makes personal hygiene products for
Q106: Automobile makers rely heavily on aesthetic modifications.
Q108: Scenario 12.1 Use the following to answer
Q109: Break-even analysis is a tool that marketers
Q110: Compare and contrast a product manager and
Q111: One disadvantage of test marketing a new
Q112: The run-out approach to product deletion is