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    Exam 13: Services Marketing
  5. Question
    Because of a Service's ____, Standardization and Quality Are Difficult
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Because of a Service's ____, Standardization and Quality Are Difficult

Question 35

Question 35

Multiple Choice

Because of a service's ____, standardization and quality are difficult to control.


A) intangibility
B) inseparability
C) homogeneity
D) heterogeneity
E) perishability

Correct Answer:

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