Multiple Choice
Scenario 13.1 Use the following to answer the questions.
The YMCA in mid-town Atlanta has recently upgraded its facilities, including building a new Olympic-sized swimming pool and children's playground. All locations of the Atlanta "Y" are open from 6:00 am until 11:00 pm, 360 days a year. The children's playground is accessible for members only and is a fenced and secured area. During the weekdays, children under the age of 12 can engage in supervised activities at the playground, for no extra fee. Additionally, there are swimming classes for children of all ages, which is also covered by the monthly membership fee. The swimming pool has been very popular with the professionals who stop by for a swimming workout before or after work.
Many of the YMCA locations are very busy all day; however, the midtown "Y" is busier during the early morning and early evenings. At a recent meeting, Maya Sinclair, its manager, shared her concerns about getting more people into the "Y" at other times of the day. She asked for ideas from her staff about how to do this. She also said that the city of Atlanta had reduced the "Y"'s funding for the next year by 20%. This would cause a need for the "Y" to either gain additional members or charge more per member for the annual fee.
Refer to Scenario 13.1. The children who take swimming lessons must be in attendance at the pool during the time of their appointment. The need for the child to be in attendance in order to receive the lesson is an example of the ____ feature of a service, while the need for them to be there at the time of their appointment represents the ____ feature.
A) inseparability; heterogeneity
B) heterogeneity; perishability
C) inseparability; perishability
D) intangibility; perishability
E) intangibility; inseparability
Correct Answer:

Verified
Correct Answer:
Verified
Q32: Production and consumption of services must simultaneously
Q33: How does the marketing mix (product, price,
Q34: Credence qualities are attributes, such as taste,
Q35: Because of a service's _, standardization and
Q36: The willingness and readiness of employees to
Q38: H&R Block, a major tax preparation firm,
Q39: The ability to customize services to match
Q40: Any service provider that offers time-sensitive services
Q41: The intangibility aspect of a service means
Q42: Lily had to get braces for her