You Recently Began Working as the Marketing Director for a Nonprofit

Multiple Choice

You recently began working as the marketing director for a nonprofit organization. Prior to this role, you always worked in for-profit organizations. You immediately recognize that marketing in a nonprofit environment is dramatically different than marketing in a for-profit environment. Which of the following statements is true regarding the differences in marketing in a nonprofit versus a for-profit environment?

A) Nonprofit organizations usually deal more with ideas and services than with goods.
B) Pricing strategies of nonprofit organizations are designed to match costs with revenues.
C) Distribution decisions are not as important in nonprofit organizations.
D) Marketing ideas and concepts are more abstract in for-profit organizations.
E) For-profit marketing offers greater opportunities for creativity than nonprofit marketing.