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    Exam 14: Marketing Channels and Supply Chain Management
  5. Question
    If a Firm Decides to Contract Its Physical Distribution Functions
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If a Firm Decides to Contract Its Physical Distribution Functions

Question 209

Question 209

Multiple Choice

If a firm decides to contract its physical distribution functions to third parties that have no managerial authority within the marketing channel, it is using


A) outsourcing.
B) sole-sourcing.
C) logistics.
D) wholesaling.
E) distribution services.

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