Zoe Is a Manager at a Small, Independent Grocery Store

Multiple Choice

Zoe is a manager at a small, independent grocery store. Part of her job is to analyze sales data and information on consumers to determine how much of different competing products she should order for her store and how much shelf space to give to each of the competing brands. Zoe is working on

A) category management.
B) identifying target customers.
C) expanding product mix width.
D) improving atmospherics.
E) updating retail positioning.