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    Exam 16: Integrated Marketing Communications
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    The Use of a Pull Policy May Require Heavy Expenditures
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The Use of a Pull Policy May Require Heavy Expenditures

Question 1

Question 1

Multiple Choice

The use of a pull policy may require heavy expenditures for


A) advertising and sales promotion.
B) public relations and distribution.
C) personal selling and public relations.
D) distribution and advertising.
E) sales promotion and personal selling.

Correct Answer:

verifed

Verified

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