Danielle Robinson, Account Representative for EXpert Advertising, Tells D'Orazio Tile

Multiple Choice

Danielle Robinson, account representative for EXpert Advertising, tells D'Orazio Tile Products that she is proposing to use 5 full-page, four-color ads in home-decorating magazines to achieve an increase in consumer and builder inquiries of 15%. This approach is an example of which of the following methods of determining advertising expenditure levels?

A) Competitive parity
B) Percent of sales
C) Arbitrary
D) Affordability
E) Objective-and-task