Brian and Tiffany Are Discussing the Media Plan for the Opening

Multiple Choice

Brian and Tiffany are discussing the media plan for the opening of their new bar/laundromat called Soap and Suds. He tells her that while he agrees that ____ has tremendous impact, he does not feel that the upfront costs for such a campaign are in the modest budget that presently exists.

A) radio advertising
B) billboard advertising
C) television advertising
D) direct mail advertising
E) newspaper advertising