Multiple Choice
Canon Inc. is releasing a new version of its EOS Rebel camera. As part of the launch, they have submitted a 2,500-word story to Popular Photography, a magazine for camera users. This is a public relations tool known as
A) publicity.
B) a news release.
C) a captioned photo.
D) a feature article.
E) a press conference.
Correct Answer:

Verified
Correct Answer:
Verified
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