The Limitations in Using Publicity-Based Public Relations Tools Stem Primarily

Multiple Choice

The limitations in using publicity-based public relations tools stem primarily from the fact that

A) marketers alter the length of publicity releases.
B) publicity is never properly managed by media personnel.
C) media personnel consider only unfavorable messages as newsworthy.
D) it is time-consuming to convince media personnel that the information is newsworthy.
E) media personnel control the content of the communication.